Wakefit has launched a sequence of brief movies as a part of their ‘Gaddagiri’ marketing campaign, concentrating on latest advertising and marketing efforts that missed the mark. The newest focus of this marketing campaign is Poonam Pandey, who lately created controversy together with her faux dying stunt geared toward elevating consciousness about cervical most cancers.
The playful movie options Pandey herself and emphasises the significance of high quality sleep earlier than making essential selections. Within the movie, a advertising and marketing workforce brainstorms methods to make Pandey’s comeback, suggesting numerous schemes to garner consideration. Choices vary from a ‘faux divorce’ to becoming a member of a political get together, with one government humorously proposing, ‘faking your dying’ as a possible answer, to which Pandey responds with a nod whereas sporting sun shades.
The tagline, ‘Lafda tab hota, jab tum barabar nahi sota,’ means that that is how the thought might need originated.
Earlier this yr, Pandey’s publicity stunt to lift consciousness about cervical most cancers sparked appreciable debate. Preliminary experiences led many to imagine she had truly died, just for it to be revealed as a ploy for consideration. Whereas the stunt did generate vital media protection and elevated on-line searches for cervical most cancers, it additionally attracted criticism for its tactic. The digital company behind the marketing campaign even issued an apology.
Wakefit has been humorously critiquing different advertising and marketing campaigns this yr. They beforehand focused Zomato CEO Deepinder Goyal, whose controversial job provide required candidates to pay a Rs. 20 lakh payment with no wage for the primary yr, drawing substantial backlash.
Moreover, Wakefit poked enjoyable at YesMadam’s latest advertising and marketing stunt. The sweetness platform confronted criticism for allegedly terminating staff underneath stress, which was later uncovered as a hoax supposed to lift consciousness about its worker well-being program specializing in office stress.
Written with the View : afaqs