vivo India has launched ‘vivo KanyaGyaan’, a nationwide initiative geared toward supporting younger ladies from underserved communities in pursuing STEM (Science, Know-how, Engineering, and Arithmetic) careers. The programme gives scholarships, mentorship, talent improvement, and business publicity.
At present, 150 ladies are a part of the initiative, with over 60% coming from households incomes lower than Rs. 1 lakh yearly and 15% raised by single mother and father. The initiative goals to bridge the gender hole in STEM by supporting first-generation graduates and rising variety within the workforce.
Geetaj Channana, head of company technique, vivo India, stated, “Empowering younger ladies in STEM isn’t simply an initiative—it’s a necessity for actual progress. By means of the ‘vivo KanyaGyaan’ initiative, we’re breaking boundaries by offering schooling, mentorship, and alternatives that assist them form their very own futures. Our Ladies’s Day marketing campaign movie captures this spirit with the metaphor of ‘carrying their very own chairs’—an emblem of willpower and self-empowerment. With this, we hope to encourage a bigger motion towards empowerment and motion in STEM.”
As a part of its ‘vivo KanyaGyaan’ initiative, vivo India has launched a digital marketing campaign highlighting the necessity for a various workforce in STEM. The marketing campaign emphasises that excluding ladies from STEM careers limits the nation’s scientific potential.
The marketing campaign showcases the challenges and aspirations of younger ladies in STEM, reinforcing the necessity for equal alternatives and assist. It goals to boost consciousness concerning the significance of accelerating ladies’s participation in science and know-how fields.
Crafted by FCB India, the marketing campaign movie portrays the journeys of younger ladies hailing from varied elements of India endeavor lengthy journeys to their dream schools and careers, utilizing the metaphor of carrying their very own chairs as an emblem of willpower. It champions the tales of hardworking vivid minds of the nation, giving folks a glimpse into the challenges they overcame and what they aspire to attain as they pursue a profession in STEM. Set to graduate with placements in a number of the most prestigious corporations within the nation, these ladies function an inspiration to all those that comply with.
Ashima Mehra, CEO, FCB India, “While you give a lady the assist she wants, there’s completely nothing that may cease her from getting what she deserves. ‘vivo KanyaGyaan’ is a testomony to simply that. A world the place ladies are empowered in STEM is a world the place everybody wins. It’s not nearly alternative—it’s about unlocking untapped potential, driving innovation, and fixing world challenges. This marketing campaign exhibits us that once we carry ladies up, we create a brighter, higher future for all.”
Written with the View : afaqs
