Myntra’s ‘Vogue Ki Adalat’ places style myths on trial with Archana Puran Singh

This Girls’s Day, Myntra has launched ‘Vogue Ki Adalat,’ a marketing campaign that includes Archana Puran Singh because the choose, together with digital creators Sakshi Sindwani, Ruhee Dosani, and Meghna Kaur. The marketing campaign highlights the judgments ladies face for his or her style and sweetness selections, reinforcing Myntra’s deal with self-expression and particular person […]

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Jindal Stainless ‘Flips the Script’ on office gender bias

Jindal Stainless has launched a video marketing campaign known as ‘Flip the Script’ on the event of Worldwide Girls’s Day. The video includes a function reversal, highlighting situations the place males encounter gender-specific stereotypes and perceptions, that are often reserved for girls.  It locations males in uncomfortable conditions the place they’re requested questions historically directed […]

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ixigo & ‘Registani Ladkiyan’ encourage ladies to journey freely in new video

ixigo, India’s OTA, has launched a video with ‘Registani Ladkiyan’ for Worldwide Girls’s Day. The Instagram video captures sisters, Aavya and Raunak, sharing their journey goals. One needs to discover the world with the assistance of ixigo, whereas expressing a want to journey on her mom’s behalf and fulfill her long-awaited want. This collaboration highlights […]

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Britannia Marie Gold honours Avani Lekhara with particular version pack

Britannia Marie Gold has launched a particular version biscuit and packaging to recognise Avani Lekhara, the primary Indian feminine athlete to win gold at each the Paris 2024 and Tokyo 2020 Video games. Conceptualised by Gifted, the  particular version biscuit is designed to replicate the size of Avani Lekhara’s taking pictures goal, with etchings representing […]

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AutumnGrey & Bandhan Mutual Fund tackle finance’s gender bias with humour

This Ladies’s Day, AutumnGrey, a Gray firm in collaboration with Bandhan Mutual Fund, is spotlighting an important hole in monetary planning, one which has ignored girls for a lot too lengthy. On the middle of this initiative is The Equal Calculator, a first-of-its-kind monetary instrument designed to account for profession breaks, guaranteeing monetary planning is […]

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Canon India unveils she #CANwithCanon marketing campaign championing on daily basis motion

This Worldwide Girls’s Day, Canon India is spotlighting the significance of taking motion to speed up change, by way of its ‘She #CANwithCanon’ marketing campaign. Aligned with the worldwide Girls’s Day theme of ‘Speed up Motion’, the marketing campaign goals to spotlight that girls empowerment shouldn’t be a momentary dedication however as a substitute centered […]

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Tanishq challenges empowerment norms in ladies’s day marketing campaign ‘Her Selection’

This Girls’s Day, Tanishq, the jewelry retail model from the home of Tata, launches ‘Her Selection’- a thought-provoking movie difficult standard notions of empowerment and celebrates a girl’s proper to outline her personal path. Conceptualised by Autumn Gray, the movie urges viewers to rethink: Is empowerment about assembly societal expectations, or is it about embracing […]

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Shemaroo’s #HarRoleIsHerRole marketing campaign unveils hidden gender biases

This Ladies’s Day, Shemaroo Leisure has gone past dialog to drive actual change with #HarRoleIsHerRol marketing campaign which goals to shift perceptions about ambition, alternative, and illustration. As a part of this initiative, Shemaroo Leisure carried out a social experiment with 10 artists. Every artist was requested to color portraits of pros—a chef, cricketer, scientist, […]

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Mattel’s Barbie celebrates Girls’s Day with Harmanpreet Kaur, Neeti Mohan & extra

For Worldwide Girls’s Day, Mattel’s Barbie model is recognising 5 Indian girls for his or her achievements in breaking stereotypes and galvanizing future generations. This yr’s Worldwide Girls’s Day marketing campaign options cricketer Harmanpreet Kaur, singer Neeti Mohan, dressmaker Anamika Khanna, chef Beena Noronha, and firefighter Meghna Sakpal, every has made an affect of their […]

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Godrej’s #SheForShe marketing campaign places ladies’s assist within the highlight

Godrej Industries Group has launched the #SheForShe marketing campaign to advertise assist amongst ladies. The marketing campaign focuses on shared experiences throughout generations, identities, and professions, reinforcing the group’s dedication to gender variety and equality. The marketing campaign options ladies exchanging letters, sharing their challenges, experiences, and achievements whereas recognising one another’s journeys. Commenting on […]

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