Vasmol has introduced actress Vidya Balan because the ambassador for its newly launched Henna Crème Hair Color and Shampoo Hair Color. The brand new vary blends the normal advantages of henna with a no-ammonia crème method, designed to supply ease of use and conditioning advantages.
The product goals to deal with the preferences of customers searching for a hair color possibility that balances vibrancy with care, aligning with altering expectations round hair care and comfort.
Dheeraj Arora, MD & CEO of HRIPL, the father or mother firm of Vasmol, shared the model’s imaginative and prescient, stating, “For over six many years, Vasmol has been an integral a part of Indian houses, cherished not simply in every day rituals but additionally deeply inside our hearts. Our latest providing, Vasmol Henna Crème Hair Color, signifies one other significant step ahead, the place custom meets trendy comfort. Vidya Balan is the proper embodiment of Vasmol’s core values, rooted in custom but trendy in her selections. Her genuine persona resonates deeply with Indian girls who worth real, enduring magnificence.”
Priyanka Puri, senior VP – advertising and marketing, HRIPL, added, “The launch of Vasmol Henna Crème Hair Color marks a pivotal second in our model journey, the place custom meets trendy science. It’s greater than only a product; it’s a promise of secure, ammonia-free gray protection rooted within the timeless energy of henna and enriched with the comfort of a crème format for in the present day’s discerning girl. We’re excited to have Vidya Balan. Her magnificence, authenticity, and powerful voice for self-expression completely mirror our model’s ethos. She embodies the fashionable Indian girl who embraces her roots whereas shifting ahead with confidence. With Vidya as our ambassador, we purpose to deepen shopper belief and strengthen Vasmol’s legacy throughout generations. Collectively, we proudly say— ‘Surakshit rahe mere baal, Vasmol Henna Crème Hair Color ka kamaal.”
Vidya Balan expressed her pleasure in regards to the collaboration, sharing, “Each girl needs to feel and appear her finest with out compromising on care. Henna has all the time been a particular a part of our tradition. Vasmol Henna Crème Hair Color brings that acquainted goodness in a contemporary, no-ammonia format that ladies can belief. It’s secure, rooted, and delightful, every thing I imagine in. I’m excited to be again with the model that celebrates pure magnificence and the enjoyment of being your self.”
The Vasmol Henna Crème Hair Color is obtainable in budget-friendly pack sizes, ranging from 25 ml, and is obtainable in any respect main shops.
Written with the View : afaqs
