Dell’s rebranding is eerily paying homage to Apple nomenclature

Dell Applied sciences is revamping its PC branding, seemingly inspired by Apple’s streamlined naming strategy to spice up demand. 

The corporate introduced on the Shopper Electronics Present (CES) in Las Vegas, that it’s going to retire decades-old product names like ‘XPS’ and ‘Inspiron’. As a substitute, Dell will undertake a simplified branding technique centered round its identify for its newest technology of gadgets. 

Dell Applied sciences is reorganising its PC lineup into three tiers: Dell, Dell Professional, and Dell Professional Max. Every tier — Dell, Dell Professional, and Dell Professional Max — will probably be additional segmented into three pricing classes: base, plus, and premium. Defending the transfer, Dell executives emphasised that phrases like ‘professional’ and ‘max’ aren’t unique to anybody firm. “Clients actually favor names which are simple to recollect and straightforward to pronounce. The selections had been supported by analysis with tens of 1000’s of consumers,” stated Jeff Clarke, Dell’s vice chairman. 

This transfer comes as PC gross sales proceed to wrestle after a pandemic-driven surge. Opponents like HP Inc. and Lenovo Group are additionally exploring new methods to drive upgrades within the stagnant market.

As a part of the rebranding, Dell is introducing a brand new emblem, changing its iconic slanted ‘E’ with a contemporary, sans-serif font. The up to date design adopts a refined shade palette dominated by silver, gray, and black, evoking Apple’s signature fashion. Alongside the emblem, Dell is overhauling its design language, emphasising sleeker aesthetics and the usage of premium supplies to align with its simplified branding technique.

Alienware, Dell’s gaming-focused model acquired in 2006, will retain its identification and stay unaffected by the rebranding.

At a press briefing, CEO Michael Dell highlighted the chance for upgrades: “There’s an set up base of 1.5 billion PCs — and it’s growing old — and people PCs will must be changed with the AI innovation.” The streamlined naming, he added, will “make it simpler for our prospects to do enterprise with us.”


Written with the View : afaqs