AJIO, the style and life-style vacation spot, at present introduced the launch of its new festive marketing campaign This Is How We Pageant, a celebration of individuality, range, and unapologetic self-expression via style.
Anchored in AJIO’s model philosophy of ‘Identification with out Apology’, the marketing campaign breaks away from conventional festive stereotypes and shines a highlight on how Indians at present combine, remix, and reinvent their model.
The marketing campaign movie options AJIO model ambassadors Varun Dhawan and Shraddha Kapoor, who take audiences on a vibrant journey throughout the nation’s festive celebrations. Alongside them, iconic personalities together with Zeenat Aman, Uorfi Javed, Abir Chatterjee, Malavika Mohanan, and a number of Indians representing numerous communities showcase how style is deeply private, whether or not it’s pairing sneakers with a dhoti, going daring with a nine-yard saree and a blazer, or twinning together with your pet at a Garba evening.
Launched at present, the movie takes audiences on a vibrant journey via a few of India’s most celebrated festivals, together with Durga Pujo, Dussehra, Navratri, and Diwali. It captures the true spirit of festivity by weaving collectively a wealthy tapestry of communities, traditions, and modern expressions.
“Festive style has typically been boxed into conformity, limiting the alternatives to a set template of conventional ethnic put on which has been persevering with for ages. The brand new Bharat likes to experiment with its model, including distinctive flavours of particular person identities, and streaks of modernisation. We consider festivals are as distinctive because the individuals who have fun them and this marketing campaign displays AJIO’s function because the vacation spot the place each Indian can discover style that mirrors their id, their temper, and their second with out apology.” stated an AJIO spokesperson.
“That is how we pageant is the right coming collectively of a model’s level of differentiation and the model’s perspective. It celebrates id with out apology. It’s a thought that rings so true with the Indian festive season. The movie is as various, as maximalist, as individualistic as our celebrations. All of us carry a bit bit (or loads) of our character to each event. And Ajio with its elaborate and eclectic assortment is the right vacation spot for our festive season!” stated Hemant Shringy, CCO & Managing Associate, Wondrlab
From difficult age, magnificence, gender, and cultural stereotypes to spotlighting LGBTQ+ illustration, pet mother and father, and modern fusions of custom and pattern, the movie is an lively ode to India’s plural style tales.
The marketing campaign tagline ‘That is how we pageant’ captures the spirit of proudly owning one’s festive model with satisfaction. The model movie is dwell on digital, and social platforms, supported by influencer collaborations, contextual out of doors, and experiential activations to carry the festive narrative alive.
With this marketing campaign, AJIO goals to personal the festive style dialog in India, shifting past tendencies to turn out to be the platform the place each pageant, each model, and each id finds its stage.
Written with the View : afaqs
