Flipkart Minutes, a fast commerce platform, has launched a brand new advert marketing campaign that cleverly acknowledges its rivals for selling their model not directly. The advert highlights how fast commerce platforms, recognized for promising deliveries in minutes, are inadvertently selling Flipkart Minutes each time they promote their providers.
Within the marketing campaign, Walmart-backed Flipkart Minutes presents a twist within the aggressive panorama. The corporate means that when different platforms corresponding to Blinkit, Zepto, Supertails, and Swiggy Instamart promise to ship groceries, electronics, or pet provides in minutes, they’re successfully endorsing Flipkart Minutes by emphasising fast deliveries in ‘Minutes’. The advert options distorted imagery of those rival manufacturers, however their identities stay recognisable.
The marketing campaign, conceptualised by DDB Mudra Group, stars chess grandmaster Viswanathan Anand, labelled because the ‘chess GOAT’ and a ‘very sensible individual’. The advert showcases Anand asking playful questions with deliberately low-quality VFX so as to add a comedic aspect.
In a playful gesture, Flipkart Minutes “thanks” its rivals for his or her unintended promotion by sending them bouquets, sweets, and teddies – all sourced from the Flipkart Minutes platform. The advert additionally takes a lighthearted jab, noting that whereas different platforms are spending tens of millions on promoting, they’re primarily promoting for Flipkart Minutes.
Written with the View : afaqs