After the success of the Coldplay Music of the Spheres live performance stream, JioHotstar brings Mahashivratri: The Divine Evening —a multi-format, multi-location, multi-stream dwell occasion entailing probably the most immersive and inclusive expertise of the competition.
By leveraging the ability of storytelling and expertise, JioHotstar hopes to weave rituals, mythology, tradition, devotion, and spirituality related to Lord Shiva and make a really multi-modal expertise accessible to hundreds of thousands of customers on JioHotstar from the consolation of their properties.
With a dwell occasion, throughout a number of streams, viewers can witness over 20 aartis from all Jyotirlingas in actual time, bringing the celebrations from throughout the nation to their units. They’ll additionally perceive the importance of the aartis in addition to delve deeper into the which means of the rituals. JioHotstar has partnered with the Isha Basis to dwell stream their grand rituals, together with musical performances by a various array of artists, making certain nationwide entry to the night-long celebrations. This may even embody the meditations and preachings of Sadhguru. The dwell occasion will entail performances impressed by and devoted to Lord Shiva. The evening of musical choices, reducing throughout totally different genres, might be fronted by widespread singer, lyricist, and composer Sona Mohapatra. The occasion on the platform may even entail dwell meditations from The Artwork of Residing, led by religious chief Sri Sri Ravi Shankar.
Including to the religious and cultural expertise, viewers can re-live the magic of Devo Ke Dev… Mahadev with a particular three-hour episode showcasing the union of Lord Shiva and Goddess Parvati, as a tribute to the event of Mahashivratri. JioHotstar brings Mahashivratri traditions from throughout the nation to audiences in a seamless and fascinating approach, fostering deeper neighborhood connections. Customised integrations, immersive storytelling, and real-time interactions will come collectively to raise the shared moments of collective participation.
Talking on the initiative, a JioHotstar spokesperson mentioned, “We’re redefining the best way India experiences seminal cultural moments, breaking boundaries of entry, scale and immersion. With the ‘Mahashivratri’ dwell occasion, we’re leveraging the ability of digital innovation to show centuries-old traditions into an immersive, interactive, and intuitive nation-wide expertise. We wish to unlock the ability of aggregated neighborhood experiences and imagine that the event of Mahashivratri is a second which hundreds of thousands should share with one another.”
Commenting on the particular dwell stream, Sri Sri Ravishankar (Gurudev), mentioned, “Mahashivratri is an event to align with the cosmos to attach with the Divinity inside. This sacred evening brings us collectively in devotion, gratitude and pleasure.”
Speaking about this affiliation, Sadhguru, founder, Isha Basis, added, “Mahashivratri is a time to show inward, mirror, and join with the divine. It’s a evening of immense power, the place seekers from all walks of life come collectively. By JioHotstar, this highly effective evening turns into much more accessible, the place expertise bridges distances and spirituality unite us all.”
With sustainable expertise mixed with storytelling, JioHotstar ensures that cultural moments transcend geographies, bringing India collectively and making it memorable for all viewers.
Written with the View : afaqs