Name Me Bae, a brand new present, follows a fashionista navigating life in Bombay with the assistance of two Android customers, Saira and Tammarrah. The sequence is intently tied to an Android marketing campaign, the place FCB India labored with the present’s creators to rewrite and add scenes. These scenes combine into the storyline, showcasing Android-exclusive options by the #BehenCode gang’s help of Bae.
The marketing campaign’s #DeletedScenes spotlight on a regular basis moments the place the #AndroidAdvantage helps Gen Z navigate their lives. The movies present Android’s integration into their routines, from socialising and looking social media to watching movies and chatting at events.
Talking concerning the marketing campaign, Mayuresh Dubhashi, CCO, FCB India, shared, “This marketing campaign might very simply have been only a celeb endorsement for the good and finest OS (Android) on the market. As a substitute, it’s a marketing campaign that looks like content material—outtakes, deleted scenes, no matter you wish to name.It doesn’t appear to be an advert, and that was our intent. By means of this collaboration with Prime Video’s chart-busting ‘Name Me Bae’ and the rigor we delivered to make it look genuine, we’ve advised the story of the #AndroidAdvantage in a manner that feels as actual and interesting because the sequence itself”.
Written with the View : afaqs