TCM Sports activities Administration (TCM) has secured the unique industrial sponsorship rights for all Asian Cricket Council’s (ACC) Asia Cup tournaments till 2031. This appointment will deepen TCM’s decade-long relationship with the ACC and can permit them sole rights over on-ground promoting and sponsorships for males’s and ladies’s Asia Cup tournaments till 2031. The sponsorship package deal would grant TCM title and official sponsorship rights, positioning TCM to form the branding panorama for ACC occasions.
TCM gained the rights by a aggressive bidding course of that included participation from different main sports activities advertising and marketing businesses, finally being granted the partnership with a compelling proposal. TCM has additionally promised extra value-added commitments which has additional made the deal much more promising.
Underneath the settlement, TCM will oversee sponsorship and promoting throughout flagship ACC Asia Cup tournaments, being the Males’s and Girls’s Asia Cups, the Males’s and Girls’s Underneath-19 Asia Cups, and the Males’s and Girls’s Rising Groups Asia Cup tournaments. These occasions provide intensive attain to a passionate cricket viewers all through Asia, making them prime alternatives for sponsors.
In its function, TCM will take a 360-degree strategy, creating distinctive engagement property, corresponding to event anthems, mascots, trophy excursions, and ACC initiatives tailor-made to resonate with native cultures. TCM additionally plans to introduce the primary ACC Awards to have a good time excellent achievements by Asian cricketers. This complete technique affords sponsors multi-dimensional publicity, enhancing model affect and cultural relevance.
Upcoming Males’s Asia Cup tournaments in 2025, 2027, 2029, and 2031 might be among the many key occasions beneath TCM’s sponsorship administration. With a quickly increasing cricket fanbase throughout Asia, these tournaments provide unmatched alternatives for model engagement. The earlier Males’s Asia Cup attracted over 450 million viewers globally, underscoring the potential attain for companions.
Shammi Silva, Chairman, Finance & Advertising Committee, Asian Cricket Council mentioned: “The ACC tournaments have develop into a showcase of the distinctive expertise and aggressive spirit in Asian cricket, with groups from throughout the continent attaining exceptional success on the worldwide stage. The ACC occasions present a novel alternative for sponsors to attach with a large and passionate fan base, and the ACC’s partnership with TCM will additional strengthen the attain and affect of those occasions throughout Asia.”
Lokesh Sharma, Managing Director, TCM Sports activities Administration mentioned: “We’re honoured to accomplice with the Asian Cricket Council on this pivotal settlement. The Asia Cup is a significant occasion within the cricket calendar, and we sit up for working with the ACC to ship distinctive sponsorship experiences and drive worth for all stakeholders. Cricket’s recognition in Asia continues to soar, and we’re excited to contribute to the expansion and success of those tournaments.”
Written with the View : afaqs