Tata CLiQ rebrands as Tata CLiQ Trend. With this transition, the model repositions itself from a horizontal market to a specialised vertical platform, specializing in style and way of life throughout classes like attire, footwear, watches, equipment, magnificence, devices, and residential. Together with a whole visible redesign, the platform has launched a brand new model manifesto, packaging, and refreshed each its app and net expertise.
The brand new model id symbolises the platform’s transformation, positioning it as a style e-commerce vacation spot. As a part of the rebranding, the platform has unveiled a brand new emblem. The brand incorporates a Rose Pink and Cerulean Blue palette, interesting to various audiences. The typeface combines the boldness of ‘TATA’ with the sleekness of ‘CLiQ,’ providing a contemporary design. The up to date visible id will probably be mirrored throughout all shopper touchpoints, together with the app, web site, and packaging.
Gopal Asthana, CEO of Tata CLiQ, stated, “Our new model id and positioning mirror our dedication to providing customers one of the best of style curated for his or her evolving wants. It’s a strategic pivot to drive progress and our management within the style class. By specializing in style and way of life, our aim is to raise style as a strong type of self-expression. We intention to empower customers who worth authenticity, individuality, and impression, serving to them categorical their distinctive model in a daring and significant manner. Pushed by a imaginative and prescient of a future the place style isn’t just worn however lived, we’re dedicated to serving our prospects with ardour and providing a extra refined, personalised, and cutting-edge on-line purchasing expertise.”
Written with the View : afaqs