ZEE Punjabi, an leisure channel beneath ZEE Leisure Enterprises, has appointed Story Digital as its digital inventive company to handle its digital mandate. Story Digital will spearhead ZEE Punjabi’s digital technique, enhancing engagement and managing campaigns throughout all social media platforms for its tv reveals.
The purpose is to amplify viewers attain, increase TV viewership, and join extra viewers with its common tv packages.
Rohan Chawla, co-founder of Story Digital, shared his pleasure, stating, “It’s an absolute privilege to associate with a model that holds such a robust and wealthy legacy in leisure. ZEE Punjabi has all the time introduced the colourful spirit of Punjab to our screens, and with Story Digital on board, we’re excited to raise its digital presence to new heights. We purpose to create a dynamic model expertise by digital methods that really resonate with the viewers and drive tangible outcomes.”
Subhojit Chaudhury, the advertising head of ZEE Punjabi added, “Selecting Story Digital was an apparent alternative. Their capability to grasp the regional voice and creativity and expertise for crafting participating, viral content material completely align with our imaginative and prescient of connecting with our viewers in contemporary and thrilling methods. We’re assured that their experience in driving social media engagement is not going to solely improve Zee Punjabi’s TV viewership and model but in addition strengthen our relationship with viewers.”
Written with the View : afaqs
