Goibibo has partnered with TrueFan AI for a personalised video marketing campaign that includes model ambassador Rishabh Pant. The marketing campaign makes use of AI expertise to ship customised video messages to interact prospects.
The AI-driven marketing campaign targets customers who initiated a search however didn’t end the reserving course of. These vacationers obtain a immediate that includes Rishabh Pant in a personalised, AI-generated video that addresses them by title and references their searched vacation spot or mode of transport.
Commenting on the marketing campaign, Raj Rishi Singh, chief advertising officer, Goibibo, mentioned, “We’re all the time searching for new methods to attach with our customers by expertise. Our objective is to construct a extra real and private relationship between the model and every consumer by direct and individualized interactions. We have seen that video campaigns are likely to drive greater click-through charges than text-based ones, which reinforces our perception within the energy of visible storytelling. By leveraging AI to ship contextual and customized movies that includes a celeb, we intention to create moments that really feel actual and related to the consumer.”
Nimish Goel, chief govt officer and co-founder, TrueFan AI, mentioned, “This marketing campaign with Goibibo is a glimpse into the way forward for customized communication at scale. By combining the ability of AI with the attraction of Rishabh Pant, it’s not simply creating content material, it’s significant content material, one-to-one model moments that resonate. It’s thrilling to see a forward-thinking model like Goibibo embrace this new frontier in advertising, the place each consumer feels seen, valued, and uniquely engaged.”
Written with the View : afaqs
