Sony Sports activities Community has introduced the launch of two new regional sports activities channels – Sony Sports activities Ten 4 Tamil and Sony Sports activities Ten 4 Telugu – efficient July 10, 2025. This transfer is geared toward providing viewers content material of their most popular language and strengthening the community’s regional presence.
The 2 channels will cater particularly to Tamil – and Telugu-speaking audiences, offering language-specific protection and programming. The community says this modification will make it simpler for viewers to entry sports activities content material in a format that feels acquainted and culturally related.
As well as, the community’s current Hindi sports activities channel will endure rebranding:
Rajesh Kaul, chief income officer – distribution & worldwide enterprise and head – sports activities enterprise, Sony Photos Networks India: “The launch of Sony Sports activities Ten 4 Tamil and Sony Sports activities Ten 4 Telugu is our endeavour to supply localised content material on devoted Tamil and Telugu sports activities channels that make it simpler than ever for followers to get pleasure from their favorite sporting moments within the language of their selection. This launch is about making a seamless viewing expertise and constructing a stronger emotional reference to our audiences within the regional markets. We purpose to deliver premium sports activities content material nearer to house and ship the enjoyment of reside sports activities in a means that feels private and related.”
This well timed growth comes forward of a blockbuster sports activities calendar that features two cricket properties, the continuing India tour of England sequence, the Asia Cup together with the Final Combating Championship (UFC), UEFA Champions League and extra.
Written with the View : afaqs
