The Asian Cricket Council (ACC) introduced that Sony Photos Networks India (SPNI) (Culver Max Leisure) has secured the unique Media Rights for all ACC tournaments from 2024 to 2031. The brand new media rights deal between the Asian Cricket Council and Sony Photos Networks India for the 2024-2031 cycle marks a 70% enhance from the earlier cycle.
The deal encompasses all editions of the Males’s and Ladies’s Asia Cups, Males’s and Ladies’s Underneath-19 Asia Cups, and the Males’s and Ladies’s Rising Groups Asia Cups. This partnership ensures protection of Asian cricket’s marquee tournaments throughout tv, digital, and audio platforms.
This new media rights partnership with Sony Photos Networks India ensures high quality protection for ACC tournaments and offers funding for growth applications throughout member nations.
Jay Shah, president, ACC, stated: “This Media Rights deal is a major milestone for the Asian Cricket Council and cricket throughout the area. The Asia Cup continues to be a cornerstone of cricketing excellence, bringing collectively the very best of the area’s expertise. With Sony Photos Networks India as our new media companion, we’re assured of their capability to ship world-class protection and an immersive viewing expertise for followers worldwide. With Sony’s intensive experience within the broadcasting trade, we’re excited to embark on this new partnership. Sony’s experience and modern method promise to carry a recent perspective to the protection of Asian cricket, reaching new audiences and setting new benchmarks. The substantial enhance in rights worth will allow the ACC to channel vital sources into grassroots applications, infrastructure growth, and expertise pathways, particularly for affiliate nations. This collaboration will drive the continued development of cricket throughout Asia and guarantee its vibrant future.”
On SPNI taking house the media rights to the ACC tournaments (2024 -2031), SPNI’s MD and CEO, Gaurav Banerjee, stated: “Congratulations to the ACC for conducting a good and clear bidding course of for the rights to the ACC tournaments! We’re delighted to carry these action-packed tournaments, which may even embody India and Pakistan matches, to our viewers for the subsequent 8 years. ACC tournaments have created unforgettable moments and set the stage for essentially the most intense Asian Cricket rivalries. We eagerly look ahead to sharing the joys and spirit of those matches with cricket followers.”
Written with the View : afaqs