Social Panga, the built-in artistic and digital advertising company, now a part of LS Digital, has appointed Ketki Karandikar as senior artistic director for its Mumbai workplace.
Ketki brings over 15 years of expertise within the artistic and digital area. Earlier than this function, she was the Senior Artistic Director at Ogilvy Mumbai.
Ketki has labored on manufacturers like Colgate Palmolive, Pampers, Mondelez, Stayfree, and Marico. In her new function at Social Panga Ketki shall be accountable for driving the artistic imaginative and prescient, creating progressive campaigns and enhancing model storytelling to ship impactful outcomes for purchasers. She may also play a significant function in mentoring and nurturing the company’s artistic expertise.
Talking on her appointment, Gaurav Arora, co-founder at Social Panga, mentioned, “Ketki brings a wealth of artistic expertise from her time within the mainline business, seamlessly aligning with the ecosystem we’re constructing. Her method is an ideal mix of creativity and media-focused advertising, which inserts proper into our imaginative and prescient. With Ketki on board, our built-in advertising technique will achieve new momentum, and her experience will additional elevate the capabilities of our in-house manufacturing crew.”
Talking on her appointment Ketki Karandikar, senior artistic director, Social Panga mentioned, “Because the boundaries of on-line and offline promoting are quick blurring, Social Panga provided me a recent perspective to discover. It’s all the time thrilling to work with likeminded individuals and I’m trying ahead to this new chapter in my profession. At Social Panga the vitality and enthusiasm are contagious and I can’t wait to make use of all my learnings and expertise to guide the crew in the direction of larger success. Keep watch over us as we’re about to take some enjoyable Pangas.”
Written with the View : afaqs