This Valentine’s Day, SNICKERS is right here to remind you that generally, love isn’t the one factor within the air—starvation is simply too! With its newest marketing campaign, Hungry Third Wheels, SNICKERS captures the antics of these enthusiastic extras who simply can’t assist however naively tag alongside throughout their pals’ romantic moments. Whether or not it’s photobombing a selfie or crashing a comfortable date, these third wheels aren’t being themselves—they’re simply hungry!
The marketing campaign revolves round the concept being a 3rd wheel isn’t nearly tagging alongside. These hungry third wheels typically discover themselves unintentionally intruding on their couple pals’ particular moments. However SNICKERS has the right answer: a satisfying SNICKERS bar to remind them that possibly they’re simply hungry and never themselves.
This Valentine’s week, SNICKERS launched a sequence of digital movies as a part of its social marketing campaign, showcasing the out-of-sorts conduct of hungry third wheels. The primary movie, Milkshake, captured a romantic second the place a pair shared a drink, solely to have a 3rd wheel pop up and take part, turning the candy second right into a hilarious three-way slurp fest.
The second movie, Selfie, featured a pair making an attempt to seize a romantic Polaroid selfie, however their second was photobombed by a 3rd wheel who mysteriously appeared within the photograph, leaving the couple dismayed.
The third movie, Film Night time, confirmed a pair cozying up on a sofa for a romantic film, just for a 3rd wheel to seize the distant, change the channel, and disrupt the temper with action-packed music. Every movie highlighted basic third-wheel antics with a humorous twist, ending with a SNICKERS bar saving the day and reminding viewers that starvation could make anybody act out of kinds. The marketing campaign resonated with anybody who’s ever had a 3rd wheel of their life—or been one themselves—and inspired viewers to tag their hungry third wheels, with SNICKERS stepping in to revive the romance.
Commenting on the marketing campaign, Himanshu Gupta, advertising and marketing lead, Stuffed Bars, Mars Wrigley India, mentioned, “We imagine that starvation could make individuals do issues they wouldn’t usually do. This Valentine’s Day, we’re shining a light-weight on the often-overlooked third wheels who add their very own distinctive taste to each love story. With our Hungry Third Wheels marketing campaign, we’ve added a splash of humor to the season of affection and reminded everybody that generally, all you want is a SNICKERS® to get again to being your self.”
Written with the View : afaqs