ITC Sunfeast Fantastik! has introduced the launch of Sunfeast Fantastik! 4D coated wafer. Sunfeast Fantastik! 4D bar incorporates a mixture of 4 layers: crunchy wafer, mushy caramel, wealthy milk chocoand roasted peanuts which is a category-first.
The model has signed up Bollywood actor Siddhant Chaturvedi and South Indian actress Sreeleela as model ambassadors. In step with the brand new product launch, Sunfeast Fantastik! has additionally unveiled its newest TVC business – #RaiseTheBar marketing campaign, that includes Siddhant and Sreeleela.
Commenting on his affiliation with Sunfeast Fantastik! 4D, Siddhant Chaturvedi mentioned, “I’m blissful to be the face of Sunfeast Fantastik! 4D. It’s a enjoyable and distinctive product that brings collectively so many layers of flavour. I really like the way it pushes the boundaries within the coated wafer area, and I’m excited for everybody to strive it and benefit from the expertise!”
Talking about her collaboration with Sunfeast Fantastik! 4D, Sreeleela mentioned, “I’m thrilled to be part of Sunfeast Fantastik! 4D marketing campaign. This indulgent product is a game-changer. The 4 layers come collectively to create a pleasant deal with which is completely irresistible. Can’t watch for all of you to strive it and find it irresistible as a lot as I do.”
Throughout the product portfolio, Fantastik! has focussed on guaranteeing innovation which provides the shoppers a a lot richer expertise than what they often anticipate. The model has leveraged this energy to craft the positioning of ‘Elevate the Bar’.
The marketing campaign has been conceptualised by FCB Ulka, Bangalore and directed by Anand Iyer of Mirzapur Season 2 fame.
Excited concerning the launch Rohit Dogra, chief working officer of candies, espresso and confectionery, ITC Restricted mentioned, “We’re delighted to introduce India’s first 4D bar to the market. Sunfeast Fantastik! 4D is designed to supply a enjoyable and indulgent expertise with its distinctive mixture of 4 layers – crispy wafer, mushy caramel, wealthy milk choco and roasted peanuts. Our new TVC with Siddhant Chaturvedi and Sreeleela completely captures the spirit of the product—easy, daring and irresistibly scrumptious. We’re assured that this launch will resonate with our audience of Gen Z shoppers and ‘increase the bar’ for snacking in India.”
Commenting on the artistic journey for the model, M. Damodaran, president and department head, FCB Ulka Bangalore mentioned, “ITC has all the time been a pioneer on the subject of superior product expertise and innovation for them has been on the core of the whole lot they do. Sunfeast Fantastik! 4D isn’t any totally different. This one-of-a-kind product has pushed the boundaries with 4 implausible layers of peanuts, milk choco, wafer and caramel, and is elevating the bar of the coated wafers class. We really feel Sunfeast Fantastik! 4D represents our viewers additionally who’re all the time seeking to increase the bar in the whole lot they do, and who higher to carry this thought to life than Siddhant Chaturvedi and Sreeleela – two individuals who have so effortlessly raised the bar in each step of the way in which of their profession.”
Written with the View : afaqs