Sebamed unveils new marketing campaign specializing in layers beneath the floor

Sebamed, the German skincare model marketed by USV, has launched its new marketing campaign, ‘Challenge Pores and skin Deep.’ The marketing campaign focuses on the deeper layers of pores and skin, highlighting the significance of efficient skincare past surface-level magnificence.

The marketing campaign showcases microscopic photos of wholesome pores and skin earlier than and after utilizing Sebamed merchandise. These photos spotlight the effectiveness of Sebamed’s science-based method to skincare. In contrast to conventional magnificence campaigns that use edited visuals, Sebamed focuses on unfiltered, scientific proof to reveal pores and skin well being.

Sebamed’s marketing campaign runs throughout digital screens and billboards, encouraging shoppers to demand higher skincare. Produced with Leo Burnett, the marketing campaign combines creativity with scientific accuracy to problem conventional magnificence requirements.

Karan Goel, advertising head, Sebamed India,  shares: “Too typically, skincare campaigns focus solely on quick seen outcomes. At Sebamed, we consider true magnificence stems from wholesome pores and skin – inside and outside. This marketing campaign empowers shoppers with the information that long-term pores and skin well being is the inspiration of lasting magnificence. ‘Challenge Pores and skin Deep’ underscores our unwavering dedication to science-backed skincare and knowledgeable decisions.”

Sachin Kamble, co. chief artistic officer, Leo Burnett – South Asia, provides: “With ‘Challenge Pores and skin Deep’ we took the daring step of doing an precise biopsy of a pores and skin cell earlier than and after utilizing Sebamed merchandise after which went on to combine it into the visible narrative of the marketing campaign. Every picture is a glimpse into how stunning, complicated but intriguing every pores and skin cell is and the profound impression of Sebamed. At Burnett we consider within the energy of authenticity in storytelling and this marketing campaign is one of the best instance integrating science, design, expertise and creativity.”