SBI, a public sector financial institution, has rolled out a marketing campaign titled ‘Celebrations Limitless’ for the festive season. Conceptualised by FCB Kinnect, the movies spotlight SBI’s multi-loan choices, together with Automotive Loans, Gold Loans, Private Loans, and Loans in opposition to Mutual Funds.
Talking on the marketing campaign, G. S. Rana, DMD (Retail – PB & RE), SBI, stated, “We’re not simply providing loans, we’re empowering folks to attain their desires. Festivities make even the smallest celebrations extra joyful, and with the choices we now have, there’s no motive why loans can’t be celebrated as properly.”
Neville Shah, CCO, FCB Kinnect and FCB/SIX India, added, “That is the time the place you convey new pleasure into your life. Why let something stand in the way in which, particularly when the product is right here to make it occur? So why not have fun it? That’s precisely what we did.”
Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, stated, “Relatability fosters a way of connection and attracts folks nearer to the model. Many people share comparable emotions about taking out a mortgage. FCB Kinnect has as soon as once more demonstrated how a easy perception can rework into a robust inventive concept that really resonates.
Written with the View : afaqs