Hafele India, with model ambassador Sachin Tendulkar, has launched a brand new digital marketing campaign sequence centered on its core goal, “Maximising the Worth of Area. Collectively.” This builds on final 12 months’s marketing campaign and shifts focus from model consciousness to highlighting how Hafele’s options add worth in each day life.
The marketing campaign carries ahead the theme “Maximising what issues essentially the most” with a brand new narrative that focuses on performance and product tales. Set in Sachin Tendulkar’s kitchen, the sequence contains six brief movies, beginning with the primary movie on Hafele’s MatrixBox Premium+ Drawer Techniques.
Alongside Sachin, a brand new character, Ajay Bhaiya, performs a member of his dwelling employees. Their interactions present the performance, effectivity, and user-friendly design of Hafele merchandise in real-life settings.
Frank Schloeder, managing director, Hafele South Asia, shares, “With the second part of Hafele’s marketing campaign that includes Sachin Tendulkar, we’re shifting ahead from model introduction to worth demonstration. We’re evolving from telling individuals who we’re to exhibiting them what we do and the way our options improve their lives. With relatable, on a regular basis moments and clever product integration, we intention at making the model extra accessible and related.”
Shweta Rangra, vice chairman, advertising and marketing, Hafele India, provides, “Our strategy this 12 months is rooted in simplicity and readability, showcasing how Hafele’s options match effortlessly into the way in which folks dwell and work together with their areas. With this marketing campaign, we’re specializing in mid-funnel engagement creating product-led tales that transcend consciousness to drive deeper understanding and consideration. Every movie within the sequence highlights a core product profit, supported by storytelling that’s heat, visible, and significant. Digital mediums will likely be our key focus to drive visibility, engagement, and set up a deeper reference to our audiences throughout platforms.”
Sachin Tendulkar, model ambassador for Hafele, shares: “I’ve all the time discovered the kitchen to be one of the vital partaking areas in a house — it’s the place conversations occur, recollections are made, and there’s a sense of togetherness. That’s what makes it particular for me. Via this marketing campaign, Hafele brings to life the concept of considerate kitchens with their options that really assist on a regular basis residing. I’m glad to be a part of a narrative that highlights what issues essentially the most in our on a regular basis lives.”
The marketing campaign was shot at Hafele’s Design Centre in Mahalaxmi, Mumbai, to showcase product performance in a real-life setting. The movies will roll out in phases on digital platforms, every highlighting a selected Hafele product and its function in bettering each day residing. This sequence displays Hafele’s give attention to innovation, utility, and design to assist folks use their house successfully.
Written with the View : afaqs
