Retail Group urges CCI to analyze Q-comm platforms for predatory pricing

The All India Client Merchandise Distributors Federation (AICPDF), which represents over 400,000 retail distributors of main firms together with Nestle and Hindustan Unilever has written a letter to the Competitors Fee of India. The federation is elevating the demand for the anti-trust physique to analyze India’s high fast commerce platforms. 

Based on a Reuters report, the federation has advised the anti-trust physique that fast commerce companies have been practising predatory pricing – or providing deep reductions and promoting under value to lure prospects. The letter additional additionally alleges that a number of shopper items firms are dealing straight with fast commerce companies to extend their attain, sidelining the normal salespeople. 

“Such practices make it inconceivable for conventional retailers to compete or survive,” mentioned the letter.

The federation has requested CCI to “Implement protecting measures for conventional distributors and small retailers to safeguard their pursuits.” 

The CCI’s investigation unit earlier in August discovered greater e-commerce gamers, Amazon and Walmart’s Flipkart, breached native legal guidelines by predatory pricing, which the businesses have denied. 


Written with the View : afaqs