Residence Centre launches ‘Talking Items’ marketing campaign for the festive season

Residence Centre has launched its Talking Items marketing campaign, a Diwali initiative developed in collaboration with United270 International Communication Lab, now based mostly in Mumbai. The marketing campaign emphasises that gifting goes past materials objects, highlighting its position as a type of communication. It addresses the development of decreased face-to-face interactions, positioning items as a way to convey feelings and sentiments that phrases might fail to precise. The marketing campaign goals to redefine gifting as a significant trade fairly than only a festive obligation.

“We’re residing in a time the place individuals wrestle to place their emotions into phrases,” says Jeff Emmanuel, chief artistic officer and founder at United270 International. “With Talking Items, we wished to show gifting right into a type of expression. A considerate reward can communicate louder than phrases, and that’s the core message right here. We consider this technique will translate to outcomes that may final for longer than the festive season, capitalising on gifting and the various, rising choices of the model.”

Talking on the brand new marketing campaign, Sitaram Kumar, CEO of Residence Centre India, acknowledged, “Diwali is at all times the extremely anticipated time of the 12 months at Residence Centre. Our clients stroll in hoping to search out simply the right reward for his or her family members or their very own properties. We work in the direction of delighting our clients 12 months after 12 months with collections curated with loads of love and inspirations from throughout the globe and our personal nation. This 12 months we rejoice the spirit of considerate gifting with our newest Diwali Marketing campaign ‘Talking Items.” 

United270 International clinched this challenge after a sought-after multi-agency pitch. Shikha S Mazumdar, head advertising and marketing and VM – Residence Centre India, calls the collaboration a game-changer:” Talking Items marketing campaign is impressed by the heat & celebratory spirit of the festive season. Capturing how items are an integral a part of the festivities and relationships, the marketing campaign soulfully captures the delight that each recipient and presenter expertise with considerate gifting.”


Written with the View : afaqs