Reliance Client Merchandise (RCPL), the FMCG arm of Reliance Industries, launched the Indian model Campa within the UAE on the thirtieth version of Gulfood, a significant F&B sourcing occasion. This marks RCPL’s first entry into the UAE. Campa Cola is being launched within the UAE with the Agthia Group, a meals and beverage firm within the area.
Ketan Mody, COO, Reliance Client Merchandise, mentioned, “We’re excited to enter the UAE market with Campa, a heritage Indian model based greater than 50 years in the past. We’re investing for the long-term and see nice potential for accelerated progress within the area. We’ve a observe file of delivering revolutionary and international high quality merchandise at inexpensive costs to prospects. We’re delighted to return along with our companions immediately to remodel the beverage expertise for customers throughout the UAE.”
“Campa has multi-generational relevance and reignites a reminiscence and prompts customers to revisit and relive these cherished moments. Campa isn’t only a drink; it’s a revival of a legacy, a style of India, and a celebration of the spirit of immediately’s youth. We’re assured it should introduce a brand new wave of followers to its refreshing style throughout all customers within the UAE and spark nostalgia amongst Indian expats connecting them to their roots,” added Mody.
Commenting on the partnership, Agthia’s chief government officer Alan Smith, mentioned, “We’re thrilled to companion with Reliance Client Merchandise to convey Campa Cola to the UAE. This model holds deep nostalgia for a lot of, and we imagine it should strongly resonate with the numerous Indian expatriate neighborhood within the UAE, and native customers alike. This partnership additional strengthens Agthia’s various beverage portfolio and reinforces our management within the area’s dynamic market. With our strong distribution community and market experience, we’re excited to reintroduce Campa Cola to a brand new technology of customers within the UAE.”
The Campa portfolio will initially embody Campa Cola, Campa Lemon and Campa Orange and Cola Zero.
Written with the View : afaqs
