Rediffusion appoints Rishu Verma as Head of Konjo

Rediffusion introduced the appointment of Rishu Verma because the Company’s senior vp and the CEO of its new vertical Konjo– a specialist company for startups. Rishu might be based mostly in Mumbai taking care of a few of the Company’s current set of companies together with spearheading Konjo by providing strategic insights and model help to Indian startups and companies aiming to advance to the following stage. He might be answerable for overseeing operations on his set of companies, driving enterprise progress and nurturing consumer relationships.

With nearly 20 years of expertise in promoting and advertising and marketing, Rishu’s final task was in dentsu Malaysia the place he was working as an built-in consumer accomplice for 2 of their prime 5 companies particularly, Toyota and Telekom Malaysia.

Within the final 20 years, Rishu has not solely labored with businesses corresponding to Ogilvy, JWT, Leo Burnett, BBDO and Rediffusion but additionally labored with TATA Motors taking care of the advertising and marketing of all its business autos throughout India. A number of the Indian manufacturers that he has labored on are Cadbury’s (Perk, 5 Star, Gems), Vodafone, TATA Motors, ITC Tobacco manufacturers and TATA Tiscon Rebars.

Carol Goyal, govt director of Rediffusion who additionally abroad Konjo welcomed Rishu to the company stated, “Rishu comes again to Rediffusion enriched with international expertise. We hope he’ll present the management to shoppers at each Konjo and Rediff utilizing his cross class expertise of a few years.”
 
Rishu shared “The company below its earlier management of Diwan Arun Nanda and Ajit Balakrishnan and its present management of Dr. Sandeep Goyal has all the time given me the alternatives to reinforce my studying curve as a marketeer be it transferring to the Consumer’s facet or going worldwide. Therefore, coming again to Rediffusion is like coming again residence. Rediffusion is an iconic inventive firm identified for constructing a few of the most iconic manufacturers within the nation and I hope to have the ability to proceed the identical legacy ahead.”


Written with the View : afaqs