Škoda Auto India, in collaboration with Publicis India, has launched a brand new movie, ‘Personal Your Dream,’ that includes Škoda’s first-ever ‘Model Celebrity’ – Ranveer Singh, together with the all-new Škoda Kylaq. The movie would be the first-ever Škoda advert marketing campaign to be translated in a number of regional languages, signalling a step in Škoda’s journey to develop its footprint throughout India, from Metropolitan areas to Tier-2, Tier-3 and past.
With a consumer-first strategy, the movie weaves a story of aspiration and progress, positioning the Kylaq as a catalyst for desires, seamlessly aligning with the expansion technique outlined for India, an important marketplace for Škoda Auto exterior India.
Talking in regards to the marketing campaign, Petr Janeba, model director, Škoda Auto India mentioned, “2025 is a landmark 12 months for us in India and globally. It marks the appearance of the New Period for us in India with a slew of actions and actions headlined by the Škoda Kylaq and our product offensive technique. The Kylaq will construct the Škoda model additional in current and new markets throughout India, inspiring prospects throughout tier II-IV markets. Our movie, ‘Personal Your Dream,’ superbly captures the synergy between the unstoppable Kylaq, the brand new aspirations and feelings of our prospects, and the electrifying persona of Ranveer Singh. Similar to our all-new SUV, the Kylaq marketing campaign will resonate with those that aspire for one thing greater than the peculiar.”
The newest movie ‘Personal Your Dream’ tells a narrative of ambition in movement that includes people chasing their desires, newlyweds on an journey, an athlete striving for greatness, a household shaping younger minds, and musicians creating artwork, together with Ranveer Singh who strikes ahead to clear clouds of aspiration, revealing the Škoda Kylaq.
Talking on the affiliation, Paritosh Srivastava, CEO, Saatchi & Saatchi and Publicis India mentioned, “We’re thrilled to accomplice with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India. Aligned with roll out of the brand new period of Škoda Auto in India, we now have constructed a full-funnel, consumer-first strategy that ensures deeper market penetration whereas bringing European craftsmanship to an evolving India that’s prepared for extra. With ‘Group Drive’—our bespoke ‘Energy of One’ unit created for Škoda Auto India, we’re uniquely positioned to assist their bold imaginative and prescient of changing into a dominant European participant within the Indian market. The launch of the Kylaq is just the start, and we’re excited for all that’s in retailer.”
The marketing campaign is now dwell throughout TV, print, digital and different social platforms, with extensions into Out of Dwelling, Radio and Seller shops. To attach higher with customers throughout the nation, the advert has additionally been translated into 8 regional languages.
Written with the View : afaqs