PVR INOX unveils SCREENIT—a brand new platform, out there solely on PVR INOX app that redefines the best way audiences expertise cinema. With SCREENIT, film lovers can create or be a part of customised exhibits at their most well-liked cinemas, bringing an entire new degree of personalisation and pleasure to the large display screen.
Impressed by the success of re-releases, increasing to over 120 cinemas nationwide SCREENIT takes the cinema expertise to the subsequent degree by giving audiences the distinctive alternative to relive cherished classics and fan favorites. This platform places the facility of curation straight into the fingers of moviegoers, enabling them to select from a various library of greater than 500 titles and create unforgettable, community-driven screenings.
“SCREENIT is greater than only a platform—it’s a transformative step towards redefining the cinematic expertise, mentioned Renaud Palliere, CEO of Luxurious Assortment and Innovation, PVR INOX.
SCREENIT empowers audiences to curate their film expertise—selecting what, when and the place to observe—all whereas providing thrilling rewards. By turning film screenings into personalised and rewarding occasions, SCREENIT enhances the enjoyment of cinema and encourages deeper connections inside communities”, he additional added.
Kamal Gianchandani, chief enterprise planning and technique, PVR INOX, added, “The overwhelming success of re-releases has proven us that audiences nonetheless crave the unrivaled expertise of watching iconic movies on the large display screen. SCREENIT is our manner of celebrating this nostalgia whereas offering a contemporary, versatile, and extremely personalised approach to get pleasure from movies. It’s an innovation that brings timeless cinema again to life in your phrases.”
PVR INOX has additionally launched a brand new characteristic referred to as ‘Promote & Earn’, designed to reward film lovers for his or her ardour. Obtainable solely on the PVR INOX app, this characteristic permits customers to create distinctive promotional hyperlinks for any “Now Exhibiting” film and share them by way of social media, WhatsApp, or messages.
Each ticket booked by means of these hyperlinks—whether or not for a present in your metropolis or anyplace else in India—earns you 2% of the ticket quantity as a money incentive.
Written with the View : afaqs