KiranaPro, an AI-powered fast commerce platform, has introduced PV Sindhu as an investor and model ambassador. The Indian shuttler and Olympic medalist has made her first funding in KiranaPro’s seed funding spherical. The partnership, facilitated by Cornerstone Sport, aligns with KiranaPro’s purpose of utilizing AI-driven options to help neighbourhood kirana shops.
PV Sindhu will actively help KiranaPro’s efforts to digitise small retailers. Because the model ambassador throughout IPL 2025, she’s going to assist improve KiranaPro’s nationwide presence within the fast commerce sector.
After this partnership, PV Sindhu will function in a number of digital and conventional media campaigns, carrying the brand of KiranaPro on her jersey. At a time when the corporate is eyeing to develop its attain into tier 2 and tier 3 cities, this affiliation is anticipated to play a key function in constructing belief and familiarity.
Deepak Ravindran, co-founder and CEO, KiranaPro, mentioned, “This partnership marks a major milestone for KiranaPro. PV Sindhu is the embodiment of ability and dedication. We now have taken on the duty of constructing a nationwide community connecting lakhs of kirana shops to hundreds of thousands of native clients. Sindhu’s help is a recognition of our efforts and can act as a catalyst for us to work even more durable in direction of the reason for empowering native communities.”
Dipankar Sarkar, co-founder and CTO, KiranaPro, mentioned, “We’re extraordinarily excited {that a} nationwide icon like PV Sindhu has determined to again our imaginative and prescient to empower neighborhood kirana shops. Her help for our tech-driven and AI-powered options will assist speed up the digital transformation of small companies throughout the nation. Collectively, we are able to convey optimistic change to smaller cities and cities in India.”
PV Sindhu, model ambassador, KiranaPro, mentioned, “I’ve at all times believed within the energy of empowerment, and KiranaPro is making an actual distinction by serving to neighbourhood kirana shops embrace know-how, unlock new alternatives, and thrive in an more and more digital world. This goes past retail—it’s about reworking the agricultural economic system and contributing to India’s general growth. I’m proud to hitch KiranaPro, each as model ambassador and investor, to help this significant mission of empowering communities and creating a long-lasting influence.”
Jogesh Lulla. co-founder and COO, Cornerstone Sport, mentioned, “PV Sindhu has at all times been an advocate for excellence and empowerment, each on and off the court docket. Her partnership with KiranaPro is greater than only a collaboration—it’s a shared imaginative and prescient to uplift small companies and convey digital transformation to India’s kirana shops. At Cornerstone Sport, we’re proud to have facilitated this affiliation and sit up for seeing it create a long-lasting influence.”
Written with the View : afaqs
