Myntra’s OOH marketing campaign mixes ‘Market Volatility’ with value crashes

In a transfer as placing because the inventory market itself, Myntra has turned heads with its inventive marketing campaign, unveiled simply forward of the corporate’s flagship Finish of Cause Sale (EORS). The OOH hoardings, positioned within the nation, redefines the thought of trend advertising with a cheeky play on monetary and academic jargons.

The activation combines “market volatility” with “Worth Crashes” throughout EORS. Prospects and onlookers within the busy district are greeted with a visible show that highlights the “Worth Crash” theme.

To additional amplify the “Worth Crash” theme, Myntra has additionally featured one other activation in keeping with Crash Programs which is AI generated. Whereas a ‘Crash Course’ usually refers to an intensive studying expertise, Myntra’s “Worth Crash” activation signifies dramatic value reductions, making merchandise extra accessible. This play on phrases highlights the joy related to discovering unbelievable offers throughout EORS.

Myntra is internet hosting the twenty first version of its Finish of Cause Sale (EORS) from December seventh to seventeenth. The sale provides buyers nationwide entry to over 9500 manufacturers and three.5 million types.


Written with the View : afaqs