Pramerica Life Insurance coverage, a life insurance coverage firm, has introduced the launch of its flagship marketing campaign, #ThisIsMyClimb. First launched in India final 12 months, the marketing campaign – rooted in Prudential Monetary, Inc.’s world initiative – goals to foster a deeper emotional reference to audiences by celebrating the resilience and selflessness of on a regular basis people.
Staying true to India’s distinctive socio-economic and cultural panorama, the marketing campaign aligns with Pramerica Life’s core dedication: supporting prospects of their journey to securing a secure future for his or her family members.
Talking on the launch, Pankaj Gupta, managing director and CEO, Pramerica Life Insurance coverage, stated, “India is a nation of dreamers and achievers, the place each particular person strives for a greater future. At Pramerica Life, we acknowledge this relentless spirit and are dedicated to supporting each step of the journey. #ThisIsMyClimb is greater than only a marketing campaign – it’s a platform to rejoice aspirations and have interaction in significant conversations with the individuals we serve. Backed by the 190-year mixed legacy of our shareholders, Prudential Monetary, Inc. and Piramal Capital Housing Finance Restricted, we stand as a trusted accomplice in serving to people safe their future with confidence.”
Pramerica Life has designed a multi-platform marketing campaign to make sure most attain and engagement. The marketing campaign debuted by way of print media throughout 35 key markets, protecting 22 states in 9 languages. This was rapidly adopted by film-based promotions throughout social and digital platforms, in addition to an outside marketing campaign. Whereas social and digital media have interaction affinity teams at a extra private stage, the outside technique focuses on high-traffic places in Delhi NCR and Mumbai – a transfer to reinforce visibility and reinforce Pramerica Life’s rising institutional enterprise.
Amaresh Jena, chief advertising and marketing officer, Pramerica Life Insurance coverage, shared his ideas on the marketing campaign’s distinctive strategy, “We’re, at first, a individuals’s model. In a brief span, #ThisIsMyClimb has grow to be our language and a method to grasp how far we go to assist and even fulfill the desires of our family members. Our media technique is easy, we purpose to provoke actual conversations which might be related to our shoppers’ life phases and monetary journeys. Print helps us spark significant family discussions, whereas digital and social platforms carry these conversations nearer to people, providing not simply life insurance coverage consciousness however a deeper model connection. Outside media performs a strategic position in supporting our companions and institutional enterprise.”
The marketing campaign additionally unveils two unique quick movies that seize the essence of perseverance and self-sacrifice. The primary movie follows a father who works further hours and makes private sacrifices to save lots of for his son’s cricket package – symbolizing the quiet struggles behind a baby’s dream. The second movie portrays a defence personnel who, whereas serving the nation, misses out on his daughter’s milestones – highlighting the bittersweet actuality of obligation and familial love.
Each narratives underscore the selflessness and resilience of people who put their family members first, embodying the marketing campaign’s core message ‘Jo Apno Ke Sapne Poore Karte Hain, Hum Unke Saath Dattey Rehte Hain.’ With #ThisIsMyClimb, Pramerica Life Insurance coverage continues its mission to rejoice the on a regular basis heroism of its prospects whereas reinforcing its position as a trusted accomplice of their monetary journey.
Written with the View : afaqs