PNB Housing Finance has launched a brand new model message, “PAKKA!,” to bolster its dedication to delivering on guarantees. The marketing campaign highlights the corporate’s concentrate on dependable, high-quality companies with the tagline: “Ghar ki baat pakki, jab assist ho pakka! The model’s new communication marketing campaign is launching simply in time for Diwali, the competition that represents homecoming, hope, and new beginnings.
PNB Housing’s newest movie superbly captures the sentiment via a narrative about residence, household, and belief in the course of the festive season. The advert portrays a grandmother explaining the importance of Diwali, homecoming and celebrations to her grandson. Impressed by the story, the relations categorical their want to have fun Diwali in their very own residence this 12 months. A PNB Housing government assures them of well timed residence mortgage processing and disbursement.
The grandson earnestly seeks reassurance, to which the manager responds, “Pakka,” emphasising the corporate’s dedication to protecting guarantees. The advert concludes on a touching be aware because the little one tells his grandmother that no welcome is as particular because the one in your individual residence – a sentiment conveying the themes of household values, belief, and the fulfilment that comes with proudly owning a house.
“This Diwali, we’re not simply speaking about houses — we’re celebrating the journey that leads to homeownership,” says Girish Kousgi, MD and CEO of PNB Housing Finance. “Diwali is a time that reminds us of the guarantees we make, and, at PNB Housing, we’re deeply dedicated to making sure that each household experiences the enjoyment of proudly owning their residence. Our marketing campaign movie, rooted in belief and reliability, completely displays how we ship on our ‘Pakka’ promise. At PNB Housing, we consider {that a} house is greater than only a place—it is the place the coronary heart really belongs.”
Written with the View : afaqs