Mondelez India, the maker of Oreo has introduced the launch of the limited-edition Pokémon vary. Oreo has partnered with Pokémon to supply cookies with distinctive Pokémon designs. Oreo introduces a special-edition yellow cookie which may also function 16 Pokémon. The collaboration features a digital marketing campaign for followers to gather the designs.
“This collaboration is all about creating magical moments that deliver households nearer, spark pleasure, and provide one thing really memorable for everybody,” mentioned Nitin Saini, vice chairman of promoting, Mondelez India. “Oreo has at all times been on the coronary heart of joyful rituals, and by teaming up with Pokémon, we’re not solely providing an thrilling collectible expertise however we’re additionally bringing a way of nostalgia for everybody who grew up with Pokémon.This shared love for Pokémon throughout generations creates a novel bonding expertise, the place households can come collectively over the fun of discovery, enjoyable and play. It’s a playful emotional journey that unites the world of Oreo and Pokémon in probably the most thrilling means doable.”
Shoppers can scan the QR code on Oreo packs to entry a digital world the place they’ll create a Pokémon-themed avatar and accumulate 16 designs. Scanning cookies unlocks new Pokémon, avatar options, and prizes, together with a visit to Japan. Bigger Oreo packs (Rs 88 onwards) embody Pokémon picture playing cards, whereas Rs 20 packs comprise collectible Pokémon stickers.
This initiative was put collectively by Dream Theatre, one of many consultant companies of The Pokémon Firm in India. “We’re delighted to deliver collectively two all-time favourites – Oreo and Pokémon– to create a standout expertise for followers throughout ages, and limitless hours of play, making it a very significant marketing campaign”, mentioned Jiggy George, founder and CEO of Dream Theatre.
Susumu Fukunaga, company officer at The Pokémon Firm mentioned, “We’re thrilled to see Pokémon featured on Oreo cookies. This marketing campaign will take Pokémon to followers of each manufacturers all throughout the nation. Clients will get pleasure from a enjoyable, shock ingredient of discovering out which Pokémon cookies are included within the pack they buy. We hope that this playful expertise will delight our current followers and assist us join with new audiences as effectively.”
From Mondelez India’s media company, Shekhar Banerjee, chief shopper officer, and workplace head – Wavemaker India added, “Our method was to create a dynamic, multi-phase expertise that mirrors the pleasure of a Pokémon journey. Be it entry to unique packs, enabling followers to gather, compete for rewards, every media placement of the marketing campaign is rigorously crafted to spark curiosity, construct anticipation, and drive sustained engagement.”
The limited-edition Oreo Pokémon vary is now obtainable at retailers throughout India.
Written with the View : afaqs