OMD India, a part of the Omnicom Media Group, has secured the built-in media mandate for HDFC Life, a long-term life insurance coverage options supplier.
This partnership with HDFC Life might be a mutually useful one, thus contributing to the life insurer’s journey of ‘Insuring India’ because the business endeavours to fulfil the promise of ‘Insurance coverage for all by 2047’.
The company might be liable for dealing with the media technique for the HDFC Life. OMD India’s strategic and artistic planning experience mixed with the ability of Omnicom’s information and tech orchestration platform – Omni, will allow HDFC Life to additional improve its deal with delivering robust buyer experiences.
“We’re excited to accomplice with HDFC Life and stay up for creating an inspiring journey of driving robust advertising and marketing and enterprise outcomes for the model,” stated Anisha Iyer, CEO of OMD India. “Our partnership is designed to ship actual enterprise affect underpinned by OMD India’s robust and future-facing capabilities. We’re excited for what the long run holds.”
Vishal Subharwal – group head technique and CMO, HDFC Life commented, “We’re completely happy to welcome OMD aboard. HDFC Life and OMD have widespread values that target innovation and customer-centricity. OMD’s capabilities, instruments and tradition are in sync with our expectations and we’re assured that this partnership will add worth to our model story with distinctive experiences and methods to additional construct on the promise of our proposition.”
Written with the View : afaqs