In a major growth, Nivedita Basu has taken on the function of vp – fiction (Hindi, Oriya, Bangla) at Dangal, owned by Enterr10 Tv Community, marking her return to the Normal Leisure Channel (GEC) area. She transitions from her place as senior vp (Content material) at Atrangii, Ullu, and Hari Om App, bringing together with her a legacy of profitable tasks throughout tv and OTT platforms. Her appointment is anticipated to usher in a recent wave of creativity and strategic innovation as Dangal strengthens its place within the media and leisure business.
Famend for her tenure at Balaji Telefilms, the place she spearheaded iconic exhibits like Kyunki Saas Bhi Kabhi Bahu Thi and Kasautii Zindagii Kay, amongst others, Basu boasts a repertoire of over 100 tv exhibits. Her experience in content material creation, manufacturing administration, and viewers engagement positions her to play a pivotal function in shaping Dangal’s fiction portfolio and driving its development in each regional and nationwide markets.
Expressing her enthusiasm, Basu shared, “Becoming a member of Dangal is an thrilling new chapter in my profession. With its sturdy repute and dedication to creating impactful content material, I sit up for contributing to its continued success. Assembly Mr. Manish Singal, whose visionary management has made Dangal the primary Hindi GEC channel, has additional fueled my pleasure. I’m thrilled to collaborate with him and the proficient workforce at Dangal, and I’m desperate to discover alternatives to broaden the channel’s portfolio with modern and fascinating tasks.”
She brings together with her a powerful observe document of remodeling manufacturers. She performed a key function in making Atrangii a family title and elevating Ullu’s model worth throughout her tenure. Moreover, she turned each Atrangii and Ullu into profit-making entities in a remarkably quick span. She additionally launched India’s first devotional channel, Hari Om, a groundbreaking initiative that marked one other vital milestone in her journey.
In her new function, she is going to oversee ongoing tasks, discover avenues for development, and contribute to shaping the channel’s strategic course.
Written with the View : afaqs