Sisters in Sweat (SIS), India’s neighborhood devoted to ladies’s sport and wellness, introduced a multi-year partnership with Nike. Based in 2017 by health coach Swetha Subbiah and footballer Tanvie Hans, Sisters in Sweat is a neighborhood that encourages ladies to attach by means of sport. It now has over 10,000 members throughout Bengaluru, Mumbai, Delhi-NCR, and Hyderabad, providing ladies an area to take part in bodily exercise in an inclusive setting.
“Sisters in Sweat is a shining instance of the facility of girls coming collectively by means of sport,” stated Tarundeep Singh, normal supervisor, Nike India. “At Nike, we’re dedicated to fuelling continued motion, pleasure and neighborhood for ladies throughout India, and we’re proud to accomplice with Sisters in Sweat to assist make that imaginative and prescient actual, and transfer the world ahead by means of the facility of sport.”
This partnership with Nike will assist initiatives by Sisters in Sweat throughout a number of cities with Nike footwear and attire, in addition to sport experience, enabling extra ladies to play, join, and thrive by means of sport beginning with the multi-city soccer event.
“This partnership appears like a full-circle second,” stated Swetha Subbiah, SIS co-founder and long-time Nike ambassador. “I’ve been a Nike coach for over a decade, and to now construct one thing this significant with them—one thing that reaches 1000’s of girls throughout India—is extremely particular. We’re constructing a strong, lively neighborhood of girls who’re taking possession of their area in sport.”
Written with the View : afaqs
