Nike groups up with Kim Kardashian’s Skims for ladies’s athleisure line

Nike is ready to launch NikeSKIMS, a brand new girls’s activewear model within the U.S. by way of a partnership with Kim Kardashian’s shapewear label, Skims. The collaboration goals to broaden Nike’s presence within the girls’s athleisure market. With a enterprise nonetheless largely pushed by menswear, Nike is trying to steadiness its portfolio by tapping […]

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Michael Jordan’s Tremendous Bowl advert imagines a world with out Jordans

A company bean counter named Lawrence H sits in a dusty Nike boardroom, gazing a $5,000 effective prefer it’s a private affront to his quarterly funds. Little does he know, his hypothetical penny-pinching might have obliterated a complete cultural universe.  In a daring advertising stroke that revisits some of the iconic moments in sportswear historical […]

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Nike India appoints Dean Gomes as new advertising and marketing director

Nike India has appointed Dean Gomes as its new advertising and marketing director, bringing with him practically twenty years of experience in gross sales and advertising and marketing.  Previous to becoming a member of Nike, Gomes held the place of senior common supervisor at Reliance Manufacturers, the place he spearheaded the advertising and marketing efforts […]

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