Nazara subsidiary acquires majority stake in UK advertising and marketing company Area & Time

Datawrkz, a subsidiary of Nazara Applied sciences has acquired a 100% stake in Area & Time, an impartial progress advertising and marketing company with workplaces throughout the UK for roughly GBP 4.8 million (Rs. 52.3 crores) in money and inventory.

This acquisition is a key transfer in advancing Datawrkz’s progress ambitions throughout Europe and North America, positioning it as a scaled participant within the world digital promoting market.

The collaboration brings collectively Area & Time’s experience in progress advertising and marketing, media, and expertise with Datawrkz’s strengths in programmatic promoting expertise and optimisation. This partnership will allow each firms to ship impactful digital promoting options and drive additional growth, particularly within the European and UK markets. Moreover, Area & Time will achieve entry to Datawrkz’s expertise and merchandise, bettering their potential to ship efficient campaigns and capitalise on progress alternatives in Europe and North America.

Senthil Govindan, CEO and founding father of Datawrkz, will be part of the Area & Time board. He famous, “We’re embarking on an inorganic technique to enhance our robust impartial progress, and Area & Time is a perfect associate. The cultural alignment and shared concentrate on delivering worth for purchasers make this acquisition an ideal match. We anticipate this collaboration will considerably increase progress for each firms, with Area & Time driving our growth in Europe.”

Chris Jones, chief government officer, Area & Time, provides: “The corporate was based with very clear ideas focussed round consumer success. I’m extremely proud to say these are extra intrinsic and elementary to our values than ever. The problem was to search out an investor that shares this ardour for client-centricity and that’s precisely what we’ve present in Datawrkz. As two fast-growing and specialist companies, the potential between us made this the proper match and the funding in key areas resembling knowledge and expertise that this deal brings will assist future-proof our purchasers’ enterprise as we proceed to develop. The deal represents an thrilling new chapter within the Area & Time story as we associate with Datawrkz to deliver new alternatives to purchasers. We’re excited for all that lies forward.”


Written with the View : afaqs