Myntra, backed by Flipkart, has launched a pilot for its fast supply service, “M-Now,” in choose Bengaluru areas. Promising supply inside two hours, the service is being examined in a couple of pin codes with a restricted vary of merchandise to evaluate its feasibility. The service is ready to broaden primarily based on the outcomes of the pilot, as reported by Financial Instances.
In 2022, Myntra had already launched an specific supply service, M-Specific, in metro cities, which promised supply inside 24 to 48 hours of order placement.
Myntra will develop into one of many first specialised vogue platforms to enterprise into fast commerce with its new service, M-Now. As fast commerce platforms more and more broaden into magnificence and vogue, Myntra’s transfer will set it aside in providing sooner supply choices for vogue gadgets.
Moreover, The platform has more and more been centered on participating GenZ by numerous initiatives and campaigns. In response to the rising pattern amongst GenZ for vertical video content material, the model has launched ‘Myntra Minis’ a function that enables influencers publish the most recent styling and vogue inspiration for shoppers.
The platform owned by Flipkart, noticed a 33 per cent surge in Month-to-month Energetic Customers (MAU), rising from 45 million in 2021 to 60 million by the tip of 2023 alongside sturdy buyer progress.
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