MediBuddy, a digital healthcare platform, has unveiled a brand new marketing campaign titled #WinOverWinter to spotlight the significance of well being and wellness throughout the winter season. The marketing campaign is designed to boost consciousness in regards to the well being challenges that accompany the winter season, and goals to empower households to prioritise their well being throughout these colder months of the yr.
Winter brings its personal set of well being dangers, from seasonal diseases equivalent to chilly and flu to aggravating persistent circumstances equivalent to bronchial asthma and arthritis. Statistics reveal an alarming 70% enhance in respiratory diseases throughout the winter months, emphasising the pressing want for cautionary measures towards flu and viral infections. With these winter-related well being considerations affecting people throughout all age teams throughout India, the marketing campaign highlights the significance of available healthcare help. The marketing campaign reinforces MediBuddy’s function as a trusted healthcare associate, making certain that top high quality medical care stays accessible regardless of seasonal challenges.
The marketing campaign captures the essence of the winter, showcasing each the thrill and challenges that include it. The visuals painting winter healthcare wants from kids coping with seasonal flu to aged sufferers managing arthritis making certain the breadth of viewers catered to by MediBuddy platform. The narrative weaves collectively the impression of MediBuddy’s platform in simplifying healthcare entry—digital consultations for well timed care, managing persistent circumstances with the steerage of trusted healthcare consultants—making certain that professional medical recommendation is at all times inside attain, making the season extra comfy for everybody.
This marketing campaign is conceptualised and produced by MediBuddy’s in-house inventive crew. The marketing campaign video is titled #WinOverWinter and is 1 minute and 16 seconds in length. Will probably be amplified throughout all social media platforms of the model.
Talking in regards to the marketing campaign, Saibal Biswas, SVP and head of selling, partnerships and PR at MediBuddy, mentioned, “The onset of winter climate presents varied short-term illnesses in addition to vital well being points. This marketing campaign not simply highlights these challenges but additionally demonstrates how MediBuddy’s digital healthcare ecosystem can present instant and efficient options. At MediBuddy, our efforts are channelled to make sure that sufferers obtain well timed care 24*7, decreasing the necessity for a number of hospital visits and enhancing remedy effectivity. By way of our complete healthcare companies and a robust community of specialists out there to handle well being considerations in individual and remotely, we proceed to bridge the entry gaps in healthcare, making certain that professional recommendation and prime quality healthcare are only a click on away.”
Written with the View : afaqs