Warner Music India has made a strategic minority funding in SkillBox, a dwell leisure and ticketing platform. This transfer marks Warner Music India’s entry into the dwell leisure enterprise, additional increasing its companies and providing extra alternatives for its artist roster.
SkillBox, based by Anmol Kukreja and Sandip Ranjhan, together with founding crew members Roydon Bangera and Amarjeet Singha, began as a ticketing platform and has grown right into a full-service dwell leisure firm. SkillBox supplies ticketing, dwell model options, and dwell tech companies by way of its SkillBox Pay platform. SkillBox’s artist administration arm, LevelHouse, represents notable Indian artists like Parvaaz, Blackstratblues, and Parekh and Singh.
By integrating dwell occasions and ticketing into its portfolio, Warner Music India will supply its artists the power to succeed in wider audiences, whereas followers will profit from streamlined, unforgettable dwell music experiences.
Jay Mehta, managing director, Warner Music India and SAARC, commented on the partnership: “Investing in SkillBox, which is a ticketing, dwell occasions, and artist administration firm, blends completely with Warner Music India’s intention of being an artist-first, fan-first firm. SkillBox’s modern method to dwell leisure aligns precisely with our imaginative and prescient of offering complete companies to artists. Stay leisure is slated to develop quickly. By becoming a member of forces, we will create dynamic new alternatives in India’s fast-growing leisure market, making certain that our artists have the very best platforms to thrive.”
Alfonso Perez Soto, EVP, recorded music, company improvement, added: “We see large alternatives in India’s nonetheless nascent dwell leisure trade. Our funding in SkillBox allows us to develop the companies that we will seamlessly supply artists, each home and worldwide, connecting them with followers throughout India. We’re wanting to leverage SkillBox’s experience on this area and faucet into this high-growth market.”
Anmol Kukreja, CEO and founder, SkillBox, continues: “We’re thrilled to associate with Warner Music India because it marks a major milestone in SkillBox’s journey. This collaboration aligns with our mission to redefine dwell leisure and supply unparalleled experiences to each artists and followers. With Warner Music’s intensive trade experience, artist roster and international attain, we intention to push the boundaries of what is doable within the dwell music area, creating extra alternatives for artists and delivering memorable occasions for audiences throughout the nation.”
Roydon Bangera, chief enterprise officer, SkillBox, finishes: “We’re excited to associate with Warner Music to foster a dynamic ecosystem for dwell music in India. Our frequent objective is to form an artist’s first music trade. By leveraging our experience in music IPs, dwell and branded experiences we wish to create extra alternatives for artists and followers to attach at a deeper degree. This partnership units the stage for a brand new period in India’s dwell leisure panorama.”
Written with the View : afaqs