The fast-moving shopper items (FMCG) sector in India is witnessing a notable enhance in manufacturers reaching the billion-dollar gross sales milestone, reflecting the trade’s swift growth and rising shopper engagement. Fuelled by rising disposable incomes, urbanisation, and altering shopper preferences, FMCG manufacturers are reaching new heights in one of many largest shopper markets globally.
A billion-dollar model will be outlined as one which generates annual revenues surpassing $1 billion, which is roughly Rs 8,300 crore. This displays sturdy market demand, intensive distribution networks, and vital model loyalty.
This milestone underscores the success of particular person manufacturers in addition to the sector’s resilience, innovation, and capability to satisfy numerous shopper wants. Right here’s a listing of the manufacturers which have surpassed this threshold:
Maaza
Maaza, owned by The Coca-Cola Firm, reached billion-dollar standing in 2024, making it Coca-Cola’s third billion-dollar model in India.
The well-known mango-based beverage was initially created in India in 1976 by Ramesh Chauhan of Parle Merchandise. Coca-Cola acquired it in 1993 when the corporate re-entered the Indian market.
Thums Up
In 2021, Coca-Cola’s Thums Up turned the primary model from the corporate’s portfolio to succeed in the milestone of a billion-dollar model.
Thums Up was launched in 1977 by the Chauhan brothers following Coca-Cola’s departure from India. Coca-Cola acquired it in 1993.
Sprite
Sprite, a lemon-lime flavoured smooth drink owned by The Coca-Cola Firm, achieved billion-dollar model standing in India in 2022. It was launched in India in the course of the Nineteen Nineties following Coca-Cola’s re-entry into the market.
Moreover, Thums Up and Sprite are poised to attain $2 billion in gross sales in India, highlighting their strong market presence and shopper desire.
In an interview with Enterprise Customary, Sundeep Bajoria, vice-president of operations at Coca Cola India & Southwest Asia, mentioned, “They (Thums Up & Sprite) are on monitor to succeed in $2 billion. Moreover, Maaza has change into the third billion-dollar model to hitch the membership. We are going to persist in our efforts to allow different manufacturers to attain that milestone shortly.”
Surf Excel
Surf Excel, a laundry detergent model beneath Unilever, achieved billion-dollar standing in 2022. In India, it’s produced and marketed by Hindustan Unilever Restricted (HUL), the Indian subsidiary of Unilever.
The model turned the primary within the firm’s portfolio to surpass $1 billion in annual gross sales, reaching this milestone with gross sales exceeding Rs 8,200 crore within the calendar yr 2022.
Parle-G
Through the fiscal yr 2021-2022 (FY22), Parle Merchandise, the dad or mum firm of Parle-G, surpassed $2 billion in annual revenues, marking a big achievement as the primary packaged meals firm in India to succeed in this milestone. Throughout this era, the Parle-G biscuit model exceeded the billion-dollar gross sales milestone.
Parle-G stands as one of many oldest and most recognised biscuit manufacturers in India. In 2013, it was the primary FMCG model in India to surpass Rs 5,000 crore in retail gross sales.
Haldiram’s
Haldiram’s, recognized for its conventional Indian sweets and snacks, exceeded the $1 billion threshold in packaged snack gross sales for the monetary yr 2023, attaining snack gross sales of Rs 9,215 crore ($1.1 billion).
Though Haldiram’s has surpassed the billion-dollar income milestone, this complete encompasses earnings from their restaurant operations, which symbolize about one-fifth of their general gross sales.
In 1937, Ganga Bishan Agarwal, referred to as ‘Bhujiawala,’ established the model in Bikaner, Rajasthan.
Amul
Amul, owned by the Gujarat Co-operative Milk Advertising Federation (GCMMF), exceeded the $1 billion income threshold within the fiscal yr 2006-2007.
Lately, Amul has maintained sturdy development, with GCMMF reporting a turnover of Rs 59,545 crore (roughly $7.3 billion) for 2023-24.
Amul was established in 1946 as a key part of India’s White Revolution, which sought to empower dairy farmers. It capabilities by way of an intensive community of sellers and retailers all through India.
Written with the View : afaqs
