Actor Manasi Parekh is now the face of Malabar Gold & Diamonds’ newest marketing campaign, geared toward educating clients on accountable and clear gold buying. Parekh will symbolize the model over the following two years, connecting with each nationwide and worldwide Gujarati audiences.
Viral Shah, a State and Nationwide Award-winning filmmaker identified for his work within the Gujarati movie business, together with movies like Kutch Specific and Golkeri, directed Malabar Gold & Diamonds’ first Gujarati marketing campaign.
The marketing campaign options Manasi Parekh carrying quite a lot of Malabar Gold & Diamonds jewelry, from conventional gold to fashionable rose gold diamond kinds and on a regular basis items. The scenes depict on a regular basis conditions like a child bathe, bridal bathe, conversations about gold purchases, and celebratory moments, emphasising the sensible and emotional worth of shopping for jewelry from a trusted supply. Every scene highlights the enjoyment of gifting and the reliability of buying from a clear and reliable model.
Manasi Parekh, sharing her pleasure concerning the affiliation, stated, “I’m thrilled to be a part of Malabar Gold & Diamonds’ marketing campaign. I like how this marketing campaign emphasizes honesty and transparency, serving to folks really feel assured concerning the gold they’re shopping for. Each bit I wore felt particular, not only for its magnificence however for the belief it symbolizes. I’m proud to contribute to this vital narrative, celebrating high quality and integrity—values which might be near my coronary heart and, I consider, resonate with so many people.”
MP Ahammed, chairman, Malabar Group, stated, “We chosen Manasi Parekh for this marketing campaign due to her sturdy cultural roots in Gujarat, which makes her an ideal ambassador for our model amongst Gujarati clients. Famend for her impactful work in each tv and movie, Manasi resonates throughout generations, including broad attraction to our marketing campaign. Her alignment with Malabar Gold & Diamonds’ values of accountability and authenticity strengthens our message round honest pricing and moral practices. Her heat, approachable presence naturally opens up a dialog about Malabar’s dedication to clear gold shopping for, making this marketing campaign genuinely significant to the folks of Gujarat and the diaspora worldwide.”
The marketing campaign has launched throughout a number of platforms, together with TV, print, digital media, social media, and hoardings, with a selected give attention to reaching the Gujarati group.
Written with the View : afaqs