On Worldwide Males’s Day, Manforce Condoms launched the #KnowWhatHeReallyWants marketing campaign, geared toward difficult the stereotype that males solely need bodily relationships.
The marketing campaign goals to vary perceptions of males, encouraging individuals to look past stereotypes of sexual need. Launched for Worldwide Males’s Day, it urges audiences to grasp what males actually need. The marketing campaign was created by Grapes, an built-in communication company.
By means of the video movie, the model depicts a pair in the midst of a dialog the place the person tries to persuade his companion to play as he’s unable to sleep. Including a tinge of sexual connotation to the complete dialog, the model misleads the viewers to suppose that one thing erotic goes to occur subsequent. However to 1’s shock, the couple was seen enjoying a recreation within the following scene, underscoring the truth that males usually are not all the time pushed by their sexual needs.
Talking on the event, Pleasure Chatterjee, affiliate vice president- gross sales and advertising head, Mankind Pharma mentioned, “Celebrating the Worldwide Males’s Day, we got here up with the marketing campaign to showcase the true needs of males. The video tries to ship the message that there are lots of issues in life that may excite males, akin to meals, journey, spending time with household, attaining objectives, and so on. and they aren’t simply pushed by sexual needs. It encourages the viewers to seek out out what males actually need and attempt to perceive them within the course of with none misinterpretation.”
Written with the View : afaqs