Zydus Wellness’ Sugar Free, a sweetener model, has partnered with Bollywood actor Malaika Arora to advertise stevia-based Sugar Free Inexperienced. Identified for her health regime and aware consuming habits, Malaika’s affiliation with the model will bolster its dedication to advertise more healthy way of life selections with out compromising style.
Within the three-part marketing campaign, Malaika may be seen inspiring shoppers to take pleasure in sweetness with out the guilt. The partnership comes at a time when the Indian pure and natural meals market is experiencing a meteoric rise, pushed by a rising shopper consciousness of the well being advantages related to pure merchandise. Made with 100% pure stevia, Sugar Free Inexperienced offers a pure sweetness, an alternative choice to common sugar, making it very best for many who are Health-conscious but love indulging their candy cravings. The model’s partnership with Malaika Arora symbolises a shared perception in well being, wellness, and accountable indulgence.
In her current Instagram reel, Malaika revealed her love for Yoga and the way staying house is her favorite place to be. Moreover, she talked about that she enjoys her tea, espresso and her favourite dessert Tiramisu with Sugar Free Inexperienced, a Tabletop Sweetener.
Tarun Arora, CEO of Zydus Wellness, mentioned, “Through the years, we’ve got witnessed a big shift in shopper preferences, with a rising demand for more healthy and extra sustainable options. As folks grow to be extra acutely aware of their well-being, they’re realizing the affect of sugar on well being. The rise of India’s natural market additional displays this alteration, as shoppers search extra pure choices to enhance their life. At Sugar Free, we’re proud to have been on the forefront of this transformation, constructing a distinguished legacy over the previous three many years by offering sugar options which might be each pure but scrumptious.”
Malaika Arora mentioned, “I’ve all the time been I’ve all the time been meticulous of my meals selections, and staying match is a giant a part of my life. Sugar Free Inexperienced has been my go-to for a very long time, because it lets me take pleasure in all my favourite dishes, with none further energy. Whether or not it’s a morning smoothie, a cup of tea, or perhaps a dessert, Sugar Free Inexperienced is my secret to a balanced weight loss plan. I’m excited to share this journey with everybody and encourage them to make more healthy selections with out compromising on style.”
Written with the View : afaqs