Magicbricks has unveiled its newest model marketing campaign, “Pata Badlo. Life Badlo.”-a compelling narrative that elevates the concept of residence past bricks and mortar. At its coronary heart, the marketing campaign captures the emotional and aspirational worth of discovering the correct deal with, framing it not simply as a change in location, however as a catalyst for a greater life.
Anchoring the marketing campaign is a model movie that follows the journey of a younger couple envisioning their future in an area they’re about to name residence. Narrated via evocative shayari, voiced by one among India’s most iconic voices, the movie gently unfolds via intimate moments – inserting the nameplate, sharing serene mornings, and shaping a house that mirrors their desires and evolving id.
“The marketing campaign relies on the straightforward perception {that a} change of deal with has the facility to vary one’s life. We’ve all the time understood that purchasing a house is among the most private and life-defining selections folks make. It’s not nearly 4 partitions—it’s about the place desires take root, households develop, and futures unfold. ‘Pata Badlo. Life Badlo.’ captures that sentiment. This marketing campaign is born out of our perception that the correct deal with has the facility to rework lives, and we see it day by day within the journeys of thousands and thousands of residence seekers who belief us. That’s what drives us—to maintain innovating, to simplify the method, and to face beside folks not simply as a platform, however as a companion in one among their most significant milestones,” mentioned Prasun Kumar, chief advertising officer, Magicbricks.
The marketing campaign additionally highlights the newly launched Assisted Search service together with skilled steerage and free pick-up and drop providers for property visits.
One other movie within the marketing campaign introduces MagicHomes, a devoted platform for exploring new tasks. With options akin to verified RERA information, clear pricing, and unbiased skilled recommendation, MagicHomes empowers consumers to make assured, well-informed selections.
The marketing campaign additionally features a collection of brief movies that hint the whole buyer journey—from search to settlement. Whether or not it’s estimating a property’s market worth, securing a house mortgage, or finalizing interiors, Magicbricks ensures that each step is seamless, supported, and stress-free.
“Pata Badlo. Life Badlo.” embodies the model’s core perception: that discovering the correct deal with can remodel one’s life. This marketing campaign reinforces Magicbricks’ function not simply as a tech platform, however as a trusted companion in one among life’s most necessary journeys -home possession.
Written with the View : afaqs
