LIC Housing Finance has unveiled a brand new model marketing campaign that goes past the corporate’s enterprise of financing, specializing in an emotional premise related to all city-dwellers.
As our lives have grow to be busier, our reference to a vital a part of our lives has grow to be weaker – our neighbours, those that keep nearer to us. From a time when neighbours used to go away their doorways open for one another, and kids thought-about each dwelling pretty much as good as their very own, we are actually reaching a stage the place most individuals don’t even know who lives subsequent door.
The title on the neighbour’s door has grow to be solely that – a reputation on the door.
Via this 5-video marketing campaign supported by static media, LIC Housing Finance urges Indians to reconnect with their neighbours, to bond with them, to be there for them, to behave like good neighbours do. The marketing campaign line that summarises this thought is ‘Achche padosi milte nahin, bante hai’. You don’t simply discover good neighbours, you grow to be good neighbours.
Tribhuwan Adhikari, MD & CEO of LIC Housing Finance, stated of the marketing campaign, “Our model title exudes belief and relates with simple, inexpensive dwelling finance options for India’s center class. Via this marketing campaign, we needed to strengthen a core worth that has all the time been part of the Indian mind-set – that our neighbours are like our prolonged household. In these fast-changing instances, holding on to that worth is extra necessary than ever.”
This thought shall be expressed in 9 Indian languages, and broadcast throughout channels and digital media to achieve householders throughout the size and breadth of the nation.
The marketing campaign, conceptualised and produced by De Works Communications, a Mumbai-based company, is directed by Nitin Mali and options some well-known actors, together with Hiten Tejwani and Hetal Puniwala.
Written with the View : afaqs
