Lay’s has launched a print advert designed as a maze of Delhi’s roads, showcasing the capital metropolis and resulting in its first-ever Lay’s Meals Truck.
On December 19, The Instances of India featured a Lay’s commercial designed as a maze of Delhi streets. The advert mixed visuals of Delhi’s tradition and language, connecting with readers and highlighting the product.
The advert combines Delhi’s tradition with Lay’s branding, that includes a maze of Delhi’s streets resulting in the Lay’s Meals Truck.
The advert highlights Delhi’s culinary tradition and introduces the Lay’s Meals Truck, which can journey throughout the town this vacation season. That includes the #WaysToLays idea, the truck serves dishes impressed by Lay’s flavours.
Written with the View : afaqs