KRAFTON India has introduced the return of its creator-led match, now known as The Ultimate Mahayuddh — a creator vs creator competitors in BATTLEGROUNDS MOBILE INDIA (BGMI). Scheduled from July 22 to August 19, the match will characteristic 20 prime BGMI creators and their followers.
To assist the marketing campaign, BGMI has launched a brand new movie in partnership with artistic company tgthr., primarily based on the theme #EverythingIsFairInMahayuddh. The movie makes use of satire and exaggeration to depict creator rivalries and fan-driven competitors.
“We had an incredible response to Season 1 and Season 2 of BGMI Mahayuddh. Therefore, for the third season, it was solely applicable to go along with a artistic movie to kickstart the marketing campaign. A hilarious portrayal of rivalry and antics among the many competing influencers, the marketing campaign helped us acquire considerably larger numbers from the earlier seasons,” stated Srinjoy Das, affiliate director of selling, KRAFTON India.
This season includes a new format the place followers can straight affect the match’s final result. Every creator is paired with their gaming group, and followers earn factors by enjoying common in-game matches. Achievements like Rooster Dinners contribute to the crew’s general rating. Event development now will depend on mixed efficiency from each the creator and their followers.
“With Mahayuddh, we needed to transcend gameplay and convey the spirit of BGMI fandom alive. The concept was to dramatise the lengths followers would go to for his or her favorite avid gamers, the place even friendships are examined, and each Rooster Dinner counts. #EverythingIsFairInMahayuddh captures this pressure with humour, whereas positioning The Ultimate Mahayuddh as the last word fan-fueled battleground. It is a marketing campaign constructed on the vitality, rivalry, and loyalty that make the BGMI group what it’s,” added Vibhor Yadav, regional artistic officer – North and South, tgthr.
Written with the View : afaqs
