Jindal Stainless, a stainless-steel producer, in the present day launched a brand new video on Diwali, urging individuals to #SwitchToStainless for a cleaner celebration. At 9.3 million tonnes, India is now the biggest plastic polluter on the planet (report by International Plastics Treaty). With this video, the corporate goals to hitch the struggle in opposition to plastic air pollution, a world menace, by encouraging use of sustainable, reusable, and long-living supplies.
The video addresses the massive quantities of plastic waste produced through the festive season. Utilizing visuals, it suggests sensible methods to switch plastic with stainless-steel in Diwali celebrations.
Talking in regards to the marketing campaign, Sonal Singh, head, company communications, mentioned, “This video is a metaphorical tackle the necessity to keep in mind our tasks even within the midst of festivities – an enterprise that finds our true spirit and character – of residing in concord with nature. At Jindal Stainless, our imaginative and prescient is to create a greener tomorrow, and this video is a small effort of our bigger dedication to driving sustainable decisions. We envision Diwali to be a celebration of not simply gentle, but in addition acutely aware residing, guaranteeing a cleaner, greener future for generations to come back.”
Written with the View : afaqs