itel has joined forces with Pushpa 2 to announce its upcoming flagship A80 smartphone – slated to be launched on January 2025. This collaboration leverages the movie’s large Pan-Indian fanbase and the common attraction of storytelling by itel to create a strong and fascinating reference to audiences.
This distinctive collaboration has already proven exceptional outcomes, with the primary co-branded video racking up over 80K views and 9K engagements inside two hours throughout official social media handles. Until now, the partnership has garnered over 2M views and engagement of 200K+ on the co-branded content material.
This technique alerts the way forward for brand-movie collaborations, the place movies change into integral to the advertising narrative, creating genuine and deeply resonant campaigns that join with customers on an entire new stage.
Talking in regards to the collaboration, Arijeet Talapatra, CEO of itel India mentioned, “Our collaboration with Pushpa 2 displays itel’s dedication to staying on the forefront of innovation and client engagement. By merging the worlds of cinema and expertise, we’re not simply launching a product; we’re making a cultural second. This can be a nice instance of how manufacturers can rethink conventional advertising to attach with audiences in thrilling and significant methods. It’s an thrilling intersection of leisure and expertise, designed to captivate customers and make the launch of the A80 unforgettable.”
CEO of Mythri Film Makers, Cherry, commented on the brand new collaboration, “We’re excited to associate with itel for the upcoming A80 smartphone. Pushpa 2 has all the time been about connecting with audiences on an emotional stage, and this collaboration with itel takes that connection additional, mixing the facility of storytelling with cutting-edge expertise. It’s a brand new strategy to have interaction followers and create an unforgettable expertise for them.”
Written with the View : afaqs